![]() ![]() ![]() ![]() Retailers are giving shoppers more time to return things, which gives consumers more flexibility and gets shoppers back into stores in January. Since the world opened back up after the pandemic, gifts like travel, spa days, dining, movies and activities have been in high demand, and they will continue to be this year - and they’re all gifts that also won’t end up in a landfill. Though they may seem inauthentic and impersonal, gift cards are great from a sustainability standpoint because they allow people to get exactly what they want. Do your research and get the right gifts - especially with the ever-expanding shopping season. It’s expensive for retailers to put items back on shelves, so 30-40% of all returns end up in a landfill. There are some simple ways shoppers can make more sustainable choices, according to Lindsey and Krupski: “With the inflationary environment we’re in, shoppers are being hypervigilant about deals and are being mindful of how much they’re spending - that’s taking precedence right now for most buyers over sustainability concerns,” he says. Krupski says sustainability and ethical shopping are on consumers’ radar, but don’t significantly influence purchasing decisions. Think of it like a buffet - it’s a lot easier to overeat when you have a lot of options in front of you.” “And while it’s nice for consumers to be able to spread out their spending, they need to be mindful of sticking to their budget. “If a retailer can get your purchase early, there’s less for you to spend with a competitor,” he says. Lindsey says it’s part of a retail strategy to capture a greater percentage of consumers’ holiday wallets earlier. “The season used to be a ramp-up from Black Friday through Christmas, but now we have what is being called the ‘holiday hammock,’ where the first pole goes up in October, there’s a slump into early November and then the other pole goes up from mid-November through Christmas.” “Holiday shopping started earlier than ever this year, with sales like Amazon’s Prime Big Deal Days and Target Circle Week in October,” says Krupski. The holiday shopping season seems to get longer every year - and that’s no accident, according to School of Management experts Charles Lindsey and Michael Krupski, who specialize in retail marketing strategy, brands and consumer behavior. ![]()
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